02 March  2011, Kortrijk, Belguim

Innovation is about change, the creation of value and the development and commercialization of new ideas.

When people change their value, the old system will tumble over to make room for the new one. When that happens innovation has occurred. (Schumpeter).

To succeed in the market, knowledge about the perceived value of innovation is essential.
It requires an excellent view on your stakeholders, users and customers.
A deep understanding of their needs and practices is not enough. You must take into account the irrational side of their decisions.

Individuals are irrational; they do not make decisions based purely on rational criteria. (Daniel Kahneman, the 2002 Nobel Prize winner in Economics).

This conference is all about understanding user experience in order to create it for your company.

The conference YOUR Design Innovation is organized by Flanders InShape, Cisco, the city of Kortrijk, npo Designregio Kortrijk, the Province of West Flanders - POM and RESOC. Supporting partners are Voka Chamber of Commerce, Sirris, Centexbel Federplast.be, essenscia, Fedustria, Optimo, Agoria, The Crescent, Counter for Entrepreneurs, Innovation Festival Kortrijk, PRO INNO Europe, ERDF, Enterprise Agency, VIA 2020 Pact and the IWT (Institute for Science and Technology in Flanders).

www.designyourinnovation.be